Marketing Intelligence: Built for Local Businesses in Bafford
Within Cheltenham, South West, Bafford shares postcode district GL53 with neighbouring Seven Springs, Cowley and Pilley. Cheltenham grew into a fashionable spa town after its mineral waters were reputedly discovered in 1716 when pigeons were seen pecking at salt deposits, and pigeons still feature on the town's crest today.
According to official ONS figures, there were 5,375 VAT and/or PAYE registered businesses in the area. Cheltenham BID, launched in 2016 and now in its third five-year term after an 82% yes vote, represents almost 800 levy-paying town centre businesses, alongside the Cheltenham Chamber of Commerce which has supported the town's business community since 1902.
8.2% of businesses in Cheltenham closed ('died') in 2024 (ONS business demography). With that much movement in the local business population, marketing intelligence is exactly what helps a business hold its ground.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Bafford
Nearby areas
- Seven Springs
- Cowley
- Pilley
- East End
- Elkstone
Postcodes
GL53
Questions from Bafford businesses
Do you cover Bafford, in GL53?
Yes. Bafford falls in GL53, and we work with businesses throughout that area, including nearby Pilley.
Is this relevant to Bafford's own business community?
According to official ONS figures, there were 5,375 VAT and/or PAYE registered businesses in the area. Cheltenham BID, launched in 2016 and now in its third five-year term after an 82% yes vote, represents almost 800 levy-paying town centre businesses, alongside the Cheltenham Chamber of Commerce which has supported the town's business community since 1902. Knowing what works is worth more than doing more. That's the market you're competing in across the Cheltenham travel-to-work area.
The process, for a business based in Bafford
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Bafford
- Cheltenham BID
Town centre Business Improvement District, now in its third term, ~800 levy-paying businesses.
- Profits Plus Outsourced Accounting
5 Strand Court, Bath Road, Cheltenham, GL53 7LW
- Festival Law
Ground Floor, 7 Rodney Road, Cheltenham, Gloucestershire GL50 1HX
- Frank Smith & Co
Essex House, 18 Rodney Road, Cheltenham, Gloucestershire GL50 1JJ