Marketing Intelligence: Built for Local Businesses in Cardiff
Cardiff is known as the 'City of Arcades' for having the biggest concentration of Victorian, Edwardian and modern indoor shopping arcades in Britain, starting with the Royal Arcade in 1858 after a slum house was cleared to make way for it. Castle Arcade, opened in 1887 opposite Cardiff Castle, is Grade II* listed as the finest of the city's Victorian arcades, and around 80% of the shops across all of Cardiff's arcades today are independent businesses.
FOR Cardiff, the city centre's Business Improvement District, was voted for by businesses in 2016 and now represents more than 750 city centre businesses funding shared improvements. ONS recorded 12,120 VAT and/or PAYE registered businesses in the area.
Median gross weekly pay for people working in Cardiff was £613 in 2025 (ONS). Local spending power like that is exactly the audience marketing intelligence is built to reach.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Cardiff
Nearby areas
- Castle Park
- Cowbridge
- Hengoed
- Thomastown
- Bryn
- St Martins
- Porth
- East Village
- Central
- Pen-y-lan
- Penygraigwen
- Llantrisant
- Brynteg
- Treherbert
- Pen-y-garn
- Penllwyn
- Llanishen
- Cyncoed
- Llwyncelyn
- Gelli
Postcodes
CF3, CF5, CF10, CF11, CF14, CF15, CF23, CF24, CF37, CF38, CF39, CF40, CF41, CF42, CF43, CF62, CF63, CF64, CF71, CF72, CF82, CF83, NP12, NP24
Questions from Cardiff businesses
Does Marketing Intelligence work for a business in Cardiff?
Yes - we already support businesses across CF3, Cardiff included, as well as Cowbridge close by.
Why does marketing intelligence matter for a Cardiff business specifically?
FOR Cardiff, the city centre's Business Improvement District, was voted for by businesses in 2016 and now represents more than 750 city centre businesses funding shared improvements. ONS recorded 12,120 VAT and/or PAYE registered businesses in the area. Knowing what works is worth more than doing more. That's the market you're competing in across the Cardiff travel-to-work area.
Marketing Intelligence in Cardiff: how it works
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Cardiff
- FOR Cardiff
The city centre's Business Improvement District, representing over 750 businesses since a 2016 ballot.
- Sivapalan & Co
Independent accountancy firm on City Road, Cardiff, trading for over 22 years.
- Feakes & Co
Commercial solicitors advising Cardiff SMEs, entrepreneurs and owner-managed businesses.
- Motts Insurance Brokers
Independent insurance broker headquartered in Penarth, on Cardiff's doorstep.