Marketing Intelligence: Built for Local Businesses in East Craigs
East Craigs is a locality in City of Edinburgh. Development of the area began in 1922 when East Craigs Farm was purchased by the Scottish Agricultural Science Agency.
Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. Government figures (ONS, March 2026 IDBR snapshot) recorded 18,635 VAT and/or PAYE registered businesses in the area.
Job density in City of Edinburgh was 1.11 in 2024 (ONS) - roughly that many jobs for every working-age resident. That context matters for understanding who's actually available to buy from you, which is exactly what marketing intelligence is for.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around East Craigs
Nearby areas
- Ravelston
- The Gyle
- South Gyle
- Carrick Knowe
- Bughtlin
Postcodes
EH12
Questions from East Craigs businesses
Is Marketing Intelligence available to businesses around East Craigs and Carrick Knowe?
Yes. There's nothing about East Craigs's own postcode (EH12) that changes how we deliver this - the same goes for businesses in Carrick Knowe too.
What's the competitive picture for a business in East Craigs?
Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. Government figures (ONS, March 2026 IDBR snapshot) recorded 18,635 VAT and/or PAYE registered businesses in the area. Knowing what works is worth more than doing more. That's the market you're competing in across the Edinburgh travel-to-work area.
How Marketing Intelligence works for a East Craigs business
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for East Craigs
- Essential Edinburgh (BID)
Runs the New Town city centre Business Improvement District, from Charlotte Square to the St James Centre.
- Edinburgh Chamber of Commerce
Brings together more than 800 Edinburgh businesses across all sectors and sizes.
- Wilkie Law Accountants
21 Saughtonhall Dr, Edinburgh, EH12 5TW
- Anlo Financial Solutions
5 Saughtonhall Gardens, Edinburgh, EH12 5RD