Local Business Marketing Intelligence in Easton
In Isle of Wight's corner of the South East region, Easton covers postcode district PO40 and borders Afton, New Village and Locksley. The Isle of Wight is nicknamed Dinosaur Island, since its coastal cliffs have yielded more than 20 distinct dinosaur species, the greatest dinosaur diversity of any comparably small area in Europe.
According to ONS, there were 4,720 VAT and/or PAYE registered businesses in the area. Isle of Wight Chamber of Commerce has supported local businesses for over 100 years, working alongside the Wight BID, which has run since 2016 and collects over £500,000 a year for the island's visitor economy.
24% of working-age people in Isle of Wight were economically inactive in 2023 (ONS). That context matters for understanding who's actually available to buy from you, which is exactly what marketing intelligence is for.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Easton
Nearby areas
- Afton
- New Village
- Locksley
- Freshwater
- School Green
Postcodes
PO40
Questions from Easton businesses
Do you cover Easton, in PO40?
Yes. Easton falls in PO40, and we work with businesses throughout that area, including nearby School Green.
Is this relevant to Easton's own business community?
According to ONS, there were 4,720 VAT and/or PAYE registered businesses in the area. Isle of Wight Chamber of Commerce has supported local businesses for over 100 years, working alongside the Wight BID, which has run since 2016 and collects over £500,000 a year for the island's visitor economy. Knowing what works is worth more than doing more. That's the market you're competing in across the Isle of Wight travel-to-work area.
How Marketing Intelligence works for a Easton business
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Easton
- Isle of Wight Chamber of Commerce
Supporting Island businesses for over 100 years.
- Vectis Law Limited
Innovation Centre, St Cross Business Park, Newport, Isle of Wight PO30 5WB
- Glanvilles Damant Limited
The Courtyard, Monks Brook, Newport, Isle of Wight PO30 5BF
- Glanvilles Damant Limited
The Courtyard, Monks Brook, Newport, Isle of Wight PO30 5BF