Marketing Intelligence: Built for Local Businesses in Herdings
Herdings sits within Sheffield, Yorkshire and The Humber, covering the S14 postcode area, with Rollestone and Hemsworth close by. Sheffield's cutlery trade already had a reputation by the time Chaucer gave one of his Canterbury Tales pilgrims a 'Sheffield thwitel' (knife), and the city's fast rivers gave it the water power to grind blades at scale. Its 'little mesters' — self-employed craftsmen working from small rented workshops, each specialising in one stage of the process, from forging to polishing — built that trade for centuries, and in 1913 one of their successors, Harry Brearley, cast the first stainless steel here.
According to ONS's latest snapshot (March 2026), there were 17,310 VAT and/or PAYE registered businesses in the area. Sheffield Chamber of Commerce has represented the city's businesses since 1857, while the separate Sheffield BID funds city centre improvements through a levy paid by the businesses inside its boundary.
68% of new businesses in Sheffield were still trading two years on, as of 2022 (ONS). With that much movement in the local business population, marketing intelligence is exactly what helps a business hold its ground.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Herdings
Nearby areas
- Rollestone
- Hemsworth
Postcodes
S14
Questions from Herdings businesses
Do you work with businesses in S14, where Herdings is?
Yes, Marketing Intelligence is available on the same terms right across S14, covering Herdings and neighbouring Rollestone.
What does the local market in Herdings actually look like?
According to ONS's latest snapshot (March 2026), there were 17,310 VAT and/or PAYE registered businesses in the area. Sheffield Chamber of Commerce has represented the city's businesses since 1857, while the separate Sheffield BID funds city centre improvements through a levy paid by the businesses inside its boundary. Knowing what works is worth more than doing more. That's the market you're competing in across the Sheffield travel-to-work area.
How Marketing Intelligence works for a Herdings business
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Herdings
- Sheffield Chamber of Commerce
Representing Sheffield businesses since 1857, offering advice, support and networking.
- Sheffield BID
The city centre's own Business Improvement District, funded by a levy on the businesses it covers.
- Fawthrop Williams Chartered Accountants
212A Bocking Ln, Sheffield, S8 7BP
- Hewitts Accountants Limited
11 Venture One Business Park, Sheffield, S20 3FR