Marketing Intelligence for Hester's Way Local Businesses
Hester's Way is one of Cheltenham's local areas, within postcode district GL51, bordering Little Shurdington, Brockhampton and St Mark's. Cheltenham grew into a fashionable spa town after its mineral waters were reputedly discovered in 1716 when pigeons were seen pecking at salt deposits, and pigeons still feature on the town's crest today.
Cheltenham BID, launched in 2016 and now in its third five-year term after an 82% yes vote, represents almost 800 levy-paying town centre businesses, alongside the Cheltenham Chamber of Commerce which has supported the town's business community since 1902. Government data (ONS, March 2026) recorded 5,375 VAT and/or PAYE registered businesses in the area.
76.2% of new businesses in Cheltenham were still trading two years on, as of 2022 (ONS). That kind of churn is precisely why marketing intelligence matters - standing still isn't an option when the market around you isn't.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Hester's Way
Nearby areas
- Little Shurdington
- Brockhampton
- St Mark's
- Arle
- Knightsbridge
Postcodes
GL51
Questions from Hester's Way businesses
Do you work with businesses in GL51, where Hester's Way is?
Yes, Marketing Intelligence is available on the same terms right across GL51, covering Hester's Way and neighbouring Brockhampton.
Is this relevant to Hester's Way's own business community?
Cheltenham BID, launched in 2016 and now in its third five-year term after an 82% yes vote, represents almost 800 levy-paying town centre businesses, alongside the Cheltenham Chamber of Commerce which has supported the town's business community since 1902. Government data (ONS, March 2026) recorded 5,375 VAT and/or PAYE registered businesses in the area. Knowing what works is worth more than doing more. That's the market you're competing in across the Cheltenham travel-to-work area.
How Marketing Intelligence works for a Hester's Way business
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Hester's Way
- Cheltenham BID
Town centre Business Improvement District, now in its third term, ~800 levy-paying businesses.
- Optimum Professional Services
The Site, 24 Chosen View Road, Cheltenham, GL51 9LT
- Timbrell Law Limited
The Rivelands, Dark Lane, Cheltenham, GL51 9RW
- Langley Wellington
First Floor, 103 Promenade, Cheltenham, Gloucestershire GL50 1NW