Marketing Intelligence for Local Businesses in Lakeside
Within Redditch, West Midlands, Lakeside shares postcode district B98 with neighbouring Lodge Park, Abbeydale and Riverside. It had a population of 81637 at the most recent census. By the end of the 1800s, Redditch manufactured 90% of the world's needles, having become a centre of the needle and fishing tackle industry.
Redditch BID, incorporated in 2019 and based on Alcester Street, is the town centre's Business Improvement District, representing local businesses and investing in the trading environment. Government data (ONS, March 2026) counted 2,880 VAT and/or PAYE registered businesses here.
Redditch's population changed by 1.8% over the five years to 2024 (ONS). That's the size of the audience marketing intelligence is working with in this area.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Lakeside
Nearby areas
- Lodge Park
- Abbeydale
- Riverside
- Ipsley
- Branson's Cross
Postcodes
B98
Questions from Lakeside businesses
Do you cover Lakeside, in B98?
Yes. Lakeside falls in B98, and we work with businesses throughout that area, including nearby Branson's Cross.
Is this relevant to Lakeside's own business community?
Redditch BID, incorporated in 2019 and based on Alcester Street, is the town centre's Business Improvement District, representing local businesses and investing in the trading environment. Government data (ONS, March 2026) counted 2,880 VAT and/or PAYE registered businesses here. Knowing what works is worth more than doing more. That's the market you're competing in across the Birmingham travel-to-work area.
Marketing Intelligence in Lakeside: how it works
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Lakeside
- Redditch BID
Town centre Business Improvement District, incorporated in 2019, based on Alcester Street, Redditch.
- Silverback Law
8 Regents Court, Far Moor Lane, Redditch, Worcestershire B98 0SD
- Chapter Law
First Floor, Estate House, 12 Church Green East, Redditch, Worcestershire B98 8BP
- Dynasty Legal Limited
17 Church Green East, Redditch, B98 8BP