Marketing Intelligence: Built for Local Businesses in Old Lakenham
Old Lakenham is one of Norwich's local areas, within postcode district NR1, bordering Richmond Hill, Gas Hill and Lakenham. Norwich earned its old reputation as a city with a pub for every day of the year and a church for every week, and of the 57 medieval churches once packed inside its walls, 31 still stand today — more surviving medieval churches than anywhere else north of the Alps. That same dense, ancient street pattern now holds the Norwich Lanes, a knot of cobbled streets such as Elm Hill lined with well over 300 independent shops.
According to ONS, there were 5,120 VAT and/or PAYE registered businesses in the area. Norwich's own Business Improvement District, run for local businesses by local businesses since 2012, now represents more than 700 businesses across the city — one of the largest concentrations of independent and small business representation of any UK city BID.
67.4% of new businesses in Norwich were still trading two years on, as of 2022 (ONS). In a market changing that fast, marketing intelligence is what keeps a business visible instead of lost in the churn.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Old Lakenham
Nearby areas
- Richmond Hill
- Gas Hill
- Lakenham
- Thorpe Hamlet
- Trowse Millgate
Postcodes
NR1
Questions from Old Lakenham businesses
Do you cover Old Lakenham, in NR1?
Yes. Old Lakenham falls in NR1, and we work with businesses throughout that area, including nearby Gas Hill.
Is this relevant to Old Lakenham's own business community?
According to ONS, there were 5,120 VAT and/or PAYE registered businesses in the area. Norwich's own Business Improvement District, run for local businesses by local businesses since 2012, now represents more than 700 businesses across the city — one of the largest concentrations of independent and small business representation of any UK city BID. Knowing what works is worth more than doing more. That's the market you're competing in across the Norwich travel-to-work area.
How it works if you're trading in Old Lakenham
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Old Lakenham
- Norwich BID
The city's own Business Improvement District, run for and by local businesses since 2012 and representing over 700 of them.
- Dale & Dunphy
Ground Floor, St Vedast House, 5-7 St Vedast Street, Norwich, Norfolk NR1 8BT
- Ives-Keeler & Co
65 Grove Road, Norwich, Norfolk NR1 3RL
- Longe and Co
14 Princes Street, Norwich, Norfolk NR3 1AE