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Marketing Intelligence · Shard End

Marketing Intelligence for Shard End Local Businesses

Within Birmingham, Shard End is a distinct local area. Shard End is an area in East Birmingham, in the West Midlands, England.

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Colmore BID, covering the city's business quarter, is now in its fourth five-year term since April 2024, funded by a levy on the district's businesses, and works alongside the separately run Central BID covering Birmingham's retail and hospitality streets. The ONS's own figures recorded 38,605 VAT and/or PAYE registered businesses in the area.

59.5% of new businesses in Birmingham were still trading two years on, as of 2022 (ONS). That kind of churn is precisely why marketing intelligence matters - standing still isn't an option when the market around you isn't.

About Marketing Intelligence

Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.

How it works, start to finish

  1. Step 1: Your profile

    We use your business details, services, areas and goals to give the numbers context.

  2. Step 2: Connect

    You authorise read-only access to the accounts you want included, such as website, search, social or advertising.

  3. Step 3: Monthly report

    We bring the available information together: what changed, what worked and what needs attention.

  4. Step 4: Recommendations

    Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.

Areas we cover around Shard End

Nearby areas

  • Buckland End
  • Colehall

Postcodes

B34

Questions from Shard End businesses

Do you cover Shard End, in B34?

Yes. Shard End falls in B34, and we work with businesses throughout that area, including nearby Buckland End.

What does the local market in Shard End actually look like?

Colmore BID, covering the city's business quarter, is now in its fourth five-year term since April 2024, funded by a levy on the district's businesses, and works alongside the separately run Central BID covering Birmingham's retail and hospitality streets. The ONS's own figures recorded 38,605 VAT and/or PAYE registered businesses in the area. Knowing what works is worth more than doing more. That's the market you're competing in across the Birmingham travel-to-work area.

How it works if you're trading in Shard End

  1. Step 1: Your profile

    We use your business details, services, areas and goals to give the figures context.

  2. Step 2: Connect

    You authorise read-only access to the accounts you want included.

  3. Step 3: Monthly report

    We bring the available information together and send you a report with clear next steps.

£32.99/month — one plan, read-only access

What Marketing Intelligence could do for your business

  • One in-depth report each month, not another dashboard you never open
  • Know what is working and what is quietly costing you money
  • Recommendations in priority order, not just numbers
  • Read-only access: we look, we never change anything
  • Missing information is clearly identified, never guessed
  • One plan, £32.99/month, and you can cancel whenever you like

Useful local links for Shard End

Marketing Intelligence for businesses based in Shard End

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