Marketing Intelligence · Splott

Marketing Intelligence: Built for Local Businesses in Splott

In Cardiff, Splott stands as its own local area. It had a population of 13261 at the most recent census. Built in the late 19th century on two farms; its population reached 13,261 by 2011.

FOR Cardiff, the city centre's Business Improvement District, was voted for by businesses in 2016 and now represents more than 750 city centre businesses funding shared improvements. According to official ONS figures, there were 12,120 VAT and/or PAYE registered businesses in the area.

Job density in Cardiff was 0.96 in 2024 (ONS) - roughly that many jobs for every working-age resident. That context matters for understanding who's actually available to buy from you, which is exactly what marketing intelligence is for.

About Marketing Intelligence

Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.

How it works, start to finish

  1. Step 1: Your profile

    We use your business details, services, areas and goals to give the numbers context.

  2. Step 2: Connect

    You authorise read-only access to the accounts you want included, such as website, search, social or advertising.

  3. Step 3: Monthly report

    We bring the available information together: what changed, what worked and what needs attention.

  4. Step 4: Recommendations

    Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.

Areas we cover around Splott

Nearby areas

  • Pengam Moors
  • Tremorfa
  • Cathays
  • Adamsdown
  • Pengam

Postcodes

CF24

Questions from Splott businesses

Do you work with businesses in CF24, where Splott is?

Yes, Marketing Intelligence is available on the same terms right across CF24, covering Splott and neighbouring Cathays.

What's the competitive picture for a business in Splott?

FOR Cardiff, the city centre's Business Improvement District, was voted for by businesses in 2016 and now represents more than 750 city centre businesses funding shared improvements. According to official ONS figures, there were 12,120 VAT and/or PAYE registered businesses in the area. Knowing what works is worth more than doing more. That's the market you're competing in across the Cardiff travel-to-work area.

Marketing Intelligence in Splott: how it works

  1. Step 1: Your profile

    We use your business details, services, areas and goals to give the figures context.

  2. Step 2: Connect

    You authorise read-only access to the accounts you want included.

  3. Step 3: Monthly report

    We bring the available information together and send you a report with clear next steps.

£32.99/month — one plan, read-only access

What Marketing Intelligence could do for your business

  • One in-depth report each month, not another dashboard you never open
  • Know what is working and what is quietly costing you money
  • Recommendations in priority order, not just numbers
  • Read-only access: we look, we never change anything
  • Missing information is clearly identified, never guessed
  • One plan, £32.99/month, and you can cancel whenever you like

Useful local links for Splott

Get Marketing Intelligence help for your Splott business