Marketing Intelligence: Built for Local Businesses in Whitby
Whitby's clifftop abbey ruins and a church surrounded by swooping bats gave Bram Stoker the setting for Dracula after he stayed at 6 Royal Crescent in 1890, and the town's long association with jet — a black gemstone mined from its coastline and fashioned into mourning jewellery after Queen Victoria adopted it in 1861 — once supported over 200 jet workshops employing around 1,500 people in the 1870s.
According to ONS, there were 32,555 VAT and/or PAYE registered businesses in the area. Whitby has no chamber of trade or Business Improvement District of its own; its independent shops, guesthouses and fishing-related businesses rely instead on North Yorkshire Council's countywide business support service and the York & North Yorkshire Growth Hub for free advice and grants.
The employment rate in North Yorkshire was 79.5% in 2023 (ONS). That's the local workforce and customer base marketing intelligence is competing to reach.
About Marketing Intelligence
Marketing Intelligence is our monthly report for owners who have the figures but rarely have the time to sit down and read them. We bring your business profile together with the information available from your connected accounts, and turn it into plain English next steps.
How it works, start to finish
Step 1: Your profile
We use your business details, services, areas and goals to give the numbers context.
Step 2: Connect
You authorise read-only access to the accounts you want included, such as website, search, social or advertising.
Step 3: Monthly report
We bring the available information together: what changed, what worked and what needs attention.
Step 4: Recommendations
Prioritised actions in plain English, so you know what to do next without deciphering a spreadsheet.
Areas we cover around Whitby
Nearby areas
- High Hawsker
- Thorpe Green
- West Cliff
- Fishburn Park
Postcodes
YO21, YO22
Questions from Whitby businesses
Do you cover Whitby, in YO21?
Yes. Whitby falls in YO21, and we work with businesses throughout that area, including nearby West Cliff.
What does the local market in Whitby actually look like?
According to ONS, there were 32,555 VAT and/or PAYE registered businesses in the area. Whitby has no chamber of trade or Business Improvement District of its own; its independent shops, guesthouses and fishing-related businesses rely instead on North Yorkshire Council's countywide business support service and the York & North Yorkshire Growth Hub for free advice and grants. Knowing what works is worth more than doing more. That's the market you're competing in across the Whitby travel-to-work area.
How it works if you're trading in Whitby
Step 1: Your profile
We use your business details, services, areas and goals to give the figures context.
Step 2: Connect
You authorise read-only access to the accounts you want included.
Step 3: Monthly report
We bring the available information together and send you a report with clear next steps.
£32.99/month — one plan, read-only access
What Marketing Intelligence could do for your business
- One in-depth report each month, not another dashboard you never open
- Know what is working and what is quietly costing you money
- Recommendations in priority order, not just numbers
- Read-only access: we look, we never change anything
- Missing information is clearly identified, never guessed
- One plan, £32.99/month, and you can cancel whenever you like
Useful local links for Whitby
- Colin Brown & Kidson Solicitors
Solicitors serving Whitby and the surrounding area since 1914, based at Wellington House, Wellington Road.
- Whitby Insurance Services
Independent insurance broker at 25a Flowergate, Whitby, covering general and commercial insurance.
- Asquiths
Chartered accountants with offices in Scarborough and Whitby (14 Skinner Street), offering business and tax advice.
- North Yorkshire Council – business support
The council's own free business advice and grants, delivered countywide in the absence of a Whitby-specific chamber or BID.