Social Media Content · Mastrick

Social Media Content: Built for Local Businesses in Mastrick

Mastrick is one of Aberdeen City's local areas, within postcode district AB16, bordering Cummings Park, Middlefield and Stockethill. Aberdeen earned its nickname the Granite City after more than half its buildings were built from local grey granite quarried at Rubislaw Quarry, the mica in the stone giving them a distinctive sparkle in the sun. Aberdeen granite was good enough to export too, going into the Houses of Parliament and the Forth Rail Bridge.

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66.5% of new businesses in Aberdeen City were still trading two years on, as of 2022 (ONS). That kind of churn is precisely why social media content matters - standing still isn't an option when the market around you isn't.

About Social Media Content

Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.

How it works, start to finish

Step 1: Brand session
A short conversation about your tone of voice, your audience and what is worth posting about.
Step 2: Research
We look at your audience, your competitors and what has performed before.
Step 3: Monthly batch
We prepare posts, captions and graphics, with versions for each platform you have chosen.
Step 4: Your approval
You approve, change or reject every post. Nothing goes out without your say so.
Step 5: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.

Areas we cover around Mastrick

Nearby areas

Cummings Park
Middlefield
Stockethill
Cornhill
Rosehill

Postcodes

AB16

Questions from Mastrick businesses

Does Social Media Content work for a business in Mastrick?

Yes - we already support businesses across AB16, Mastrick included, as well as Cornhill close by.

Why does social media content matter for a Mastrick business specifically?

According to the most recent ONS snapshot (March 2026), there were 7,760 VAT and/or PAYE registered businesses in the area. Aberdeen Inspired, the city centre's Business Improvement District, had its 2026-2031 term approved by ballot and covers the area from Holburn Junction to Castlegate, funding shared projects through a levy on business rates. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Aberdeen travel-to-work area.

How it works if you're trading in Mastrick

Step 1: Research
We look at your audience, competitors and what has performed before.
Step 2: Content creation
We prepare posts and graphics.
Step 3: Your approval
You check each batch before anything goes out.
Step 4: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.

From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included

What Social Media Content could do for your business

The hours you spend wondering what to post go back into running your business
A consistent presence, even in your busiest weeks
You keep full control: nothing is published without your approval
Posts, captions and graphics created for you, with all post creation costs included
Plans from £75/month, and you can cancel whenever you like

These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.

Useful local links for Mastrick

Aberdeen Inspired (BID)
City centre Business Improvement District, running from 2026 to 2031.
Mackie & Dewar
18 Bon Accord Square, Aberdeen AB11 6YP
Masters Legal Services
85 Rosemount Viaduct, Aberdeen AB25 1NS
A.C. Morrison & Richards
18 Bon Accord Crescent, Aberdeen AB11 6XY

Social Media Content support for Mastrick businesses

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