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Social Media Content · Moredun

Social Media Content for Moredun Local Businesses

Moredun, in City of Edinburgh, is a real place with its own identity. Part of the estate was sold in 1924 to create the Moredun Research Institute.

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According to national statistics (ONS, March 2026), there were 18,635 VAT and/or PAYE registered businesses in the area. Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide.

94.3% of new businesses in City of Edinburgh were still trading one year on, as of 2023 (ONS). Numbers like that make social media content worth having, not optional - a static approach loses ground fast in a market this active.

About Social Media Content

Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.

How it works, start to finish

  1. Step 1: Brand session

    A short conversation about your tone of voice, your audience and what is worth posting about.

  2. Step 2: Research

    We look at your audience, your competitors and what has performed before.

  3. Step 3: Monthly batch

    We prepare posts, captions and graphics, with versions for each platform you have chosen.

  4. Step 4: Your approval

    You approve, change or reject every post. Nothing goes out without your say so.

  5. Step 5: Scheduling and publishing

    Approved posts are scheduled and go live on your accounts.

Areas we cover around Moredun

Nearby areas

  • Mortonhall
  • Kaimes
  • Burdiehouse
  • Southhouse
  • Gilmerton

Postcodes

EH17

Questions from Moredun businesses

Does Social Media Content work for a business in Moredun?

Yes - we already support businesses across EH17, Moredun included, as well as Burdiehouse close by.

What's the competitive picture for a business in Moredun?

According to national statistics (ONS, March 2026), there were 18,635 VAT and/or PAYE registered businesses in the area. Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Edinburgh travel-to-work area.

The process, for a business based in Moredun

  1. Step 1: Research

    We look at your audience, competitors and what has performed before.

  2. Step 2: Content creation

    We prepare posts and graphics.

  3. Step 3: Your approval

    You check each batch before anything goes out.

  4. Step 4: Scheduling and publishing

    Approved posts are scheduled and go live on your accounts.

From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included

What Social Media Content could do for your business

  • The hours you spend wondering what to post go back into running your business
  • A consistent presence, even in your busiest weeks
  • You keep full control: nothing is published without your approval
  • Posts, captions and graphics created for you, with all post creation costs included
  • Plans from £75/month, and you can cancel whenever you like

These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.

Useful local links for Moredun

Social Media Content support for Moredun businesses

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