Social Media Content for New Town Local Businesses
Within City of Edinburgh, New Town is a distinct local area. The New Town is a central area of Edinburgh, built in stages between 1767 and around 1850.
According to the ONS's March 2026 IDBR snapshot, there were 18,635 VAT and/or PAYE registered businesses in the area. Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide.
Median gross weekly pay for people working in City of Edinburgh was £705 in 2025 (ONS). Figures like that describe real customers with real budgets - social media content helps you reach them.
About Social Media Content
Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.
How it works, start to finish
Step 1: Brand session
A short conversation about your tone of voice, your audience and what is worth posting about.
Step 2: Research
We look at your audience, your competitors and what has performed before.
Step 3: Monthly batch
We prepare posts, captions and graphics, with versions for each platform you have chosen.
Step 4: Your approval
You approve, change or reject every post. Nothing goes out without your say so.
Step 5: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
Areas we cover around New Town
Nearby areas
- West End
Postcodes
EH2
Questions from New Town businesses
Does Social Media Content work for a business in New Town?
Yes - we already support businesses across EH2, New Town included, as well as West End close by.
Is this relevant to New Town's own business community?
According to the ONS's March 2026 IDBR snapshot, there were 18,635 VAT and/or PAYE registered businesses in the area. Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Edinburgh travel-to-work area.
Social Media Content in New Town: how it works
Step 1: Research
We look at your audience, competitors and what has performed before.
Step 2: Content creation
We prepare posts and graphics.
Step 3: Your approval
You check each batch before anything goes out.
Step 4: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included
What Social Media Content could do for your business
- The hours you spend wondering what to post go back into running your business
- A consistent presence, even in your busiest weeks
- You keep full control: nothing is published without your approval
- Posts, captions and graphics created for you, with all post creation costs included
- Plans from £75/month, and you can cancel whenever you like
These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.
Useful local links for New Town
- Essential Edinburgh (BID)
Runs the New Town city centre Business Improvement District, from Charlotte Square to the St James Centre.
- Edinburgh Chamber of Commerce
Brings together more than 800 Edinburgh businesses across all sectors and sizes.
- Anlo Financial Solutions
5 Saughtonhall Gardens, Edinburgh, EH12 5RD
- Burrows Charles and Co
7 Palmerston Pl, Edinburgh, EH12 5AH