Social Media Content: Built for Local Businesses in Orchard Brae
Orchard Brae sits within City of Edinburgh, Scotland, covering the EH4 postcode area, with Dean, Drumbrae and Blackhall close by. Edinburgh's Royal Mile runs along the 'crag and tail' left by a glacier scraping past the extinct volcano that Edinburgh Castle now sits on, linking the Castle to Holyroodhouse along five joined streets first named as a single route by a writer in 1901. Squeezed for space within the old town walls, builders had nowhere to go but up, lining the Mile with tenements ten storeys and higher centuries before the word 'skyscraper' existed anywhere else.
Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. ONS's most recent business figures counted 18,635 VAT and/or PAYE registered businesses here.
Workers in City of Edinburgh produced £56.26 of economic value for every hour worked in 2023 (ONS). Local spending power like that is exactly the audience social media content is built to reach.
About Social Media Content
Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.
How it works, start to finish
Step 1: Brand session
A short conversation about your tone of voice, your audience and what is worth posting about.
Step 2: Research
We look at your audience, your competitors and what has performed before.
Step 3: Monthly batch
We prepare posts, captions and graphics, with versions for each platform you have chosen.
Step 4: Your approval
You approve, change or reject every post. Nothing goes out without your say so.
Step 5: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
Areas we cover around Orchard Brae
Nearby areas
- Dean
- Drumbrae
- Blackhall
- Comely Bank
- Clermiston
Postcodes
EH4
Questions from Orchard Brae businesses
Does Social Media Content work for a business in Orchard Brae?
Yes - we already support businesses across EH4, Orchard Brae included, as well as Drumbrae close by.
What does the local market in Orchard Brae actually look like?
Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. ONS's most recent business figures counted 18,635 VAT and/or PAYE registered businesses here. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Edinburgh travel-to-work area.
Social Media Content in Orchard Brae: how it works
Step 1: Research
We look at your audience, competitors and what has performed before.
Step 2: Content creation
We prepare posts and graphics.
Step 3: Your approval
You check each batch before anything goes out.
Step 4: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included
What Social Media Content could do for your business
- The hours you spend wondering what to post go back into running your business
- A consistent presence, even in your busiest weeks
- You keep full control: nothing is published without your approval
- Posts, captions and graphics created for you, with all post creation costs included
- Plans from £75/month, and you can cancel whenever you like
These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.
Useful local links for Orchard Brae
- Essential Edinburgh (BID)
Runs the New Town city centre Business Improvement District, from Charlotte Square to the St James Centre.
- Edinburgh Chamber of Commerce
Brings together more than 800 Edinburgh businesses across all sectors and sizes.
- Campbell Smith WS
21 York Place, Edinburgh, EH1 3EN
- Dickson Taxation Services Ltd
1 Rosebery Cres Ln, Edinburgh, EH12 5JR