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Social Media Content · The Gyle

Social Media Content for The Gyle Local Businesses

The Gyle sits within City of Edinburgh, Scotland, covering the EH12 postcode area, with Carrick Knowe, West Craigs and Hermiston close by. Edinburgh's Royal Mile runs along the 'crag and tail' left by a glacier scraping past the extinct volcano that Edinburgh Castle now sits on, linking the Castle to Holyroodhouse along five joined streets first named as a single route by a writer in 1901. Squeezed for space within the old town walls, builders had nowhere to go but up, lining the Mile with tenements ten storeys and higher centuries before the word 'skyscraper' existed anywhere else.

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Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. According to the area's ONS-recorded business count, there were 18,635 VAT and/or PAYE registered businesses in the area.

Workers in City of Edinburgh produced £56.26 of economic value for every hour worked in 2023 (ONS). Local spending power like that is exactly the audience social media content is built to reach.

About Social Media Content

Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.

How it works, start to finish

  1. Step 1: Brand session

    A short conversation about your tone of voice, your audience and what is worth posting about.

  2. Step 2: Research

    We look at your audience, your competitors and what has performed before.

  3. Step 3: Monthly batch

    We prepare posts, captions and graphics, with versions for each platform you have chosen.

  4. Step 4: Your approval

    You approve, change or reject every post. Nothing goes out without your say so.

  5. Step 5: Scheduling and publishing

    Approved posts are scheduled and go live on your accounts.

Areas we cover around The Gyle

Nearby areas

  • Carrick Knowe
  • West Craigs
  • Hermiston
  • Ravelston
  • Roseburn

Postcodes

EH12

Questions from The Gyle businesses

Is Social Media Content available to businesses around The Gyle and Roseburn?

Yes. There's nothing about The Gyle's own postcode (EH12) that changes how we deliver this - the same goes for businesses in Roseburn too.

Is this relevant to The Gyle's own business community?

Essential Edinburgh runs the city centre's Business Improvement District, covering New Town from Charlotte Square to the St James Centre, while the separately run Edinburgh Chamber of Commerce brings together more than 800 businesses citywide. According to the area's ONS-recorded business count, there were 18,635 VAT and/or PAYE registered businesses in the area. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Edinburgh travel-to-work area.

Social Media Content in The Gyle: how it works

  1. Step 1: Research

    We look at your audience, competitors and what has performed before.

  2. Step 2: Content creation

    We prepare posts and graphics.

  3. Step 3: Your approval

    You check each batch before anything goes out.

  4. Step 4: Scheduling and publishing

    Approved posts are scheduled and go live on your accounts.

From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included

What Social Media Content could do for your business

  • The hours you spend wondering what to post go back into running your business
  • A consistent presence, even in your busiest weeks
  • You keep full control: nothing is published without your approval
  • Posts, captions and graphics created for you, with all post creation costs included
  • Plans from £75/month, and you can cancel whenever you like

These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.

Useful local links for The Gyle

Grow your The Gyle business with Social Media Content

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