Social Media Content: Built for Local Businesses in The Valley
In Cheshire East's corner of the North West region, The Valley covers postcode district CW2 and borders Wells Green, Balterley Green and Wistaston. Crewe barely existed before the Grand Junction Railway sited its works there in the 1840s, growing the town's population to 40,000 by 1871, and it remains home to Bentley Motors' UK headquarters today.
The ONS's March 2026 IDBR snapshot counted 19,750 VAT and/or PAYE registered businesses here. Crewe's first ever Business Improvement District began operating in April 2024 after 67% of eligible local businesses voted in favour, raising around £260,000 a year toward a £1.6 million programme of town centre improvements.
10.1% of businesses in Cheshire East were newly started ('born') in 2024 (ONS business demography). With that much movement in the local business population, social media content is exactly what helps a business hold its ground.
About Social Media Content
Social Media Content is our monthly service for owners who would rather run their business than stare at an empty caption box. We think of the ideas, write the words and design the graphics, then send every batch to you for approval before anything goes out.
How it works, start to finish
Step 1: Brand session
A short conversation about your tone of voice, your audience and what is worth posting about.
Step 2: Research
We look at your audience, your competitors and what has performed before.
Step 3: Monthly batch
We prepare posts, captions and graphics, with versions for each platform you have chosen.
Step 4: Your approval
You approve, change or reject every post. Nothing goes out without your say so.
Step 5: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
Areas we cover around The Valley
Nearby areas
- Wells Green
- Balterley Green
- Wistaston
- Shavington
- Weston
Postcodes
CW2
Questions from The Valley businesses
Do you work with businesses in CW2, where The Valley is?
Yes, Social Media Content is available on the same terms right across CW2, covering The Valley and neighbouring Balterley Green.
Is this relevant to The Valley's own business community?
The ONS's March 2026 IDBR snapshot counted 19,750 VAT and/or PAYE registered businesses here. Crewe's first ever Business Improvement District began operating in April 2024 after 67% of eligible local businesses voted in favour, raising around £260,000 a year toward a £1.6 million programme of town centre improvements. Regular posting is mostly a scheduling problem, not a creativity problem. That's the market you're competing in across the Crewe travel-to-work area.
Social Media Content in The Valley: how it works
Step 1: Research
We look at your audience, competitors and what has performed before.
Step 2: Content creation
We prepare posts and graphics.
Step 3: Your approval
You check each batch before anything goes out.
Step 4: Scheduling and publishing
Approved posts are scheduled and go live on your accounts.
From £75/month (Social Starter, 6 posts) up to £122/month (Social Plus, 16 posts) — all post creation costs included
What Social Media Content could do for your business
- The hours you spend wondering what to post go back into running your business
- A consistent presence, even in your busiest weeks
- You keep full control: nothing is published without your approval
- Posts, captions and graphics created for you, with all post creation costs included
- Plans from £75/month, and you can cancel whenever you like
These packages cover posts. Reels, stories and paid advertising are not included, and we cannot guarantee reach or engagement.
Useful local links for The Valley
- Crewe BID
Crewe's first Business Improvement District, running since April 2024.
- Accountancy Services Cheshire Limited
205A Nantwich Road, Crewe, CW2 6DD
- Glyn Holloway
16 Hammond Street, Crewe, CW2 7PG
- Insurance Surgery
Macclesfield, SK11